1. Initial Meeting
You read an article I wrote, were referred by a previous client, saw my listing as a CopyBlogger certified content marketer, or clicked through from my social profiles. Somehow, you’ve landed on my site.
Get In Touch
If you’re interested in potentially working together, send me a message. I’ll respond within one business day to ask a few key questions. If it looks like we might be a good fit, I’ll also include a link for you to schedule a call in my calendar at a convenient time.
We’ll hop on a quick call for me to understand more about your project. I’ll ask about your timeline, budget, and other specifics, as well as the why behind it all. Of course, you’ll have the chance to ask questions as well.
Many clients need help figuring out exactly what sort of content and distribution they need to reach their revenue goals. If that sounds like you, we’ll schedule a roadmapping session. I’ll dive deep into your business, customers, unique selling position, obstacles, and opportunities. After we’re done, you’ll have a detailed plan for how to proceed.
Now that we’ve talked about your business needs and how I might be able to help, I can put together an accurate proposal for our engagement.
I’ll create a customized proposal that outlines when I’m available to begin on your project, exactly what I’ll deliver, an estimated timeframe, and my expectations of you during the project.
I’ll send over an invoice via Square that will allow you to pay the initial deposit so I can get started on your project. This is necessary to ensure you’re serious about the work and allow me to turn away other projects. If you’re based overseas or can only pay by some other method, we’ll work something out.
Now that we’ve had a meeting and you’ve read through my proposal, the project can begin. I won’t just jump straight into writing though, first I need to understand your company, customers, and competition. I’ll be looking for why customers should choose you, what pain point you solve for them, and how your competition compares.
Your business has a unique culture that is informed by founder vision, who you hire, and how you treat your customers. In order to capture this in your copy, I’ll want to ask you some questions about your core values and how you got here.
What pain point do you solve for your customers, and how? I’ll dig into your current website, as well as any other materials you can provide to help me better understand your offering. If possible, I’ll even test it out myself.
Unless you’ve stumbled into a monopoly, chances are you have competitors fighting for the same market share you’re after. I’ll be looking to learn who these competitors are, study their positions, and identify opportunities to help you stand out from the crowd.
Learning about your customers is the most important part of the research phase. Before I can write to your target audience, I need to understand what pain points they’re facing, and how your happiest customers feel their lives have been changed.
4. Draft & Revisions
Now that I’ve researched your customers, business history, and the specifics of your offering, I’m ready to begin writing copy. I’ll be sure to address your ideal customer’s pain points, highlight how your solution solves them, and back it up with social proof. By the time I’m done, they’ll wonder how they ever lived without you!
Before starting on a first draft, I want to ensure we’re on the same page as to the overall concept. With that in mind, I’ll put together a brief outline, and you’ll need to either offer revisions or sign off on it within two business days.
Many times the first draft I send you will be the same version we publish. The draft you receive will have taken our original concept and be ready for publication. In addition, I’ll include instructions for implementation and a wireframe if applicable.
Revisions (As Needed)
While I try my best, sometimes we don’t quite hit the mark on the first go-around. For that reason, one round of reasonable revisions is included with each project. These cannot change the scope of work we originally agreed on, or go beyond our timeline. We can discuss these via a call while looking at a shared Google doc to make changes as efficient as possible.
5. Publish & Distribute
With the final draft completed, I’ll now hand off the document or wireframe to your team along with any relevant notes. This ensures everyone understands how the copy should be displayed, and your designer can add the final touch.
Now that all your revision requests have been satisfied, your team can add a few design touches and hit publish! It’s also time to pay the remainder of your invoice.
You might think the work is done, but copy is not the sort of thing where “you build it and they’ll come” applies. Instead, you’ll need to make sure your content gets in front of the people you need to see it. If you need help with SEO, building your email list, or running PPC ads, I can help with that as well.
6. Testing & Optimization
The first iteration of any copy, no matter who wrote it, never converts quite as well as it could. In order to get you the best possible results, I can draft multiple revisions to be tested against one another to see which yields the best results. When you share that data with me, we can improve the copy.